EXAM Essay Example | Topics and Well Written Essays - 500 words

EXAM - Essay ExampleSince consumers are influential growth-producing investments, it becomes more imperative to qualify them to true patriotic fans (McKenna, 1991). This emphasizes the significance of marketing to gratify consumers and even please them and not just getting them. Arguably, research indicates that guest satisfaction leads to customer retention, increased future incomes and future promotion attributable to approbative word-of-mouth (Vandermerwe, 2004). For this reason, organizations can bring in and retain customers through customer satisfaction. The organization can attain customer satisfaction be through a great customer emotional experience (Vandermerwe, 2004).A the right way product gradeing makes a product stand out. It is the product speck that assists the product to weigh subdue the other products in the market (Mullins & Walker, 2009). Saxonville Sausages is a prime example of how effective branding and market portal strategies allowed it to position i ts products in the market (Moore, 2007). They had targeted family and homemakers who relished home cooked food. The advertisements showed women using Saxonville sausages to make different dishes and enjoying it with family (Moore, 2007). Thus it was able to create a niche market position. Through right positioning, it was able to revive its declining profits (Mullins & Walker, 2009).Mountain man brewery case, on the other hand emphasizes the need for new product to meet the challenges of time (Abelli, 2007). Mountain musical composition is an established brand of lager with regional specialty that primarily caters to the niche market of coal miners. Its brand equity is associated with long history of coal mining and has a loyal customer base which immediately is elderly populace (Abelli, 2007). The new light beer would meet the tastes of young generation but fears that it could threaten its brand equity (Abelli, 2007). But this is a risk which the firm must take to maintain its c ompetitive value in the