Molson Canadian Beer to China Essay

This paper will analyze a products potential to enter a foreign market. The product, Molson Canadian, is a well known and reputable Canadian beer with a rich history. For our purposes, we have attempted to formulate a plan for Molson Canadian to enter the Chinese beer market. Utilizing empirical data, statistics and research on the Chinese beer market, we have gathered significant information regarding entry into this market. After analyzing China as a country, their beer market and relevant business information, we developed an effective way for Molson Canadian to be introduced into the Chinese market. In addition, we have highlighted some potential opportunities and threats associated with this plan, thereby rationalizing the entry mode we have chosen. After all the information was presented, we concluded that the most effective way to introduce Molson Canadian to the Chinese market was to export the product, utilizing distributor and import contacts to have the beer sold at on-trade sites such as upscale bars and eateries. The following information provided explains our direction and reinforces our decision to enter the market in this fashion. Introduction. The beer brand Molson is one of Canada’s oldest consumer brand names and one of North America’s oldest brands. John Molson established Canada’s oldest brewery in 1786 near the St. Lawrence River in Montreal, Quebec. The Molson company has a range of beer selection including: Molson Canadian, a lager beer containing 5% of alcohol per volume, Molson Canadian Light contains about 2% of alc/vol, Molson Canadian 6. 0 Cold Shots (6% of alc/vol), Molson Canadian Sub Zero (it can served at temperatures below freezing through innovative technology) and its new Molson Canadian 67 (contains only 67 calories). Along with the Molson brand of beverages, Molson also owns the rights to other brands such as the various Rickards brands as well as distribution rights of popular imports such as Heineken from Holland. Molson Canadian is the company’s signature beer, using freshwater from Canadian lakes and the best quality barley in the recipe. Molson’s brewing methods do not utilize preservatives in order to maintain crisp, clean and fresh taste. Instead, they use traditional best methods along with skilled brew masters to ensure best quality from suppliers to retailers. As a result, Molson has received numerous awards in the past, including the gold for â€Å"North American Style Lager† in 2008. In 2005 Molson Brewery merged in equal parts with American brewing company Coors, forming the Molson Coors Brewing Company. The purpose of this report is to introduce a marketing plan for Molson to enter the Chinese consumer market. The main objective is to analyze and determine possible ways to successfully distribute Molson’s signature beer (Molson Canadian) to the Chinese consumer market. The next sections provide country and business analysis as well as the marketing mix in order to construct an effective and efficient marketing plan. Also, an action plan will be prepared to consider implementation of strategies and their associated budgets. Country Analysis China is located in eastern Asia and is the fourth largest country in the world. It borders a number of countries including Vietnam, North Korea, India and Pakistan. China also has the largest population in the world with more than 1. 3 billion (1,338,612,968) people. China also has several languages and dialects spoken throughout the country, but the major ones are mandarin and Cantonese. (CIA Fact book 2010) China is a communist state, however in the last 30 years the nation has gradually changed from a centrally planned economy to a more market oriented economy. This transition has benefited China because it opened its’ boarders to international trade, increasing the countries import/export figures dramatically over the years. In addition, the more open economic system allowed for an influx of foreign direct investment into the country. China’s rampant growth in the past 30 years is evident in the country’s economic statistics. 2009 country GDP numbers place China as 3rd overall worldwide in total GDP with $8. 791 Trillion (US$), only second to the European Union and the United States. (CIA Fact book 2010) This figure can be put into perspective however when analyzing GDP per capita where China places 128th worldwide with only $6,500 (US$), a figure which has been improving throughout the years. Although china is one of the fastest developing countries in the world, its’ government still faces several challenges including reducing corruption, sustaining adequate job growth rates and environmental concerns such as pollution. In addition, China has long been perceived by other nations as a country not up code regarding certain policies such as human rights and intellectual property rights. However, their inclusion into the World Trade Organization in 2001 has vastly improved their global standing and many joint and domestic initiatives have been undertaken to improve the perception of China globally. Rationale for Choosing China There were several key reasons for choosing China as our target market. China’s vast population was an influence because it provided a large potential consumer base. Another reason is the large demand for beer which continues to grow as middle and upper class income levels continue to rise in the country (Datamonitor 2004). In addition, several international beer brands have not managed to effectively penetrate the Chinese market. Therefore, if an international beer company in china survives an initial tough few years, it has the potential to make significant profits going forward. The beer industry in China will be analyzed in more detail in the following sections. Other important reasons for the selection of China was that its’ healthy trade relations with Canada throughout the years. China is Canada’s 2nd largest trading partner, only second to the United States of America with bilateral trade between China and Canada reaching over $50 billion(CAN) in 2009 (Statscan, 2010). Finally, notion that China is the fastest growing nation in the world and is predicted to be the world’s largest economy by 2025 had a significant impact on our selection. (Foreign affairs and international trade Canada, 2005) (See Appendix A) Environment of the Beer Industry in China â€Å"China is one of the world’s largest alcohol producers in the world and in the next few years it is expected to go surpass the United States as the largest alcohol producer in the world† (Newman, Ian 2006). China has a very large beer market worth around $6. 154 billion (USD$) and produced more than 26,244 million litres in 2004 (Datamonitor 2004). Both of these figures are significant increases from the previous year 2003. For the majority of brewers around the world, the Chinese beer market is too large to ignore and at times, too hard to grasp because of its complicity. China is viewed as the next big opportunity in the beer industry because its large population and its high economic growth is unmatchable elsewhere. However, many international brewers have failed to penetrate the Chinese beer market. This could be due to unfamiliar market dynamics and the presence of too many domestic beer brands in the Chinese market. Although many international brands have failed, some like SAB Miller have succeeded. It is believed that focus on quality brands and long term entry plans were contributors to the success companies like SAB Miller have had in the Chinese market. Some of the leading brewers in China include Tsingato brewery, SAB Miller, Fosters Group Limited and Noble China Inc. (Datamonitor 2004) Threats and Opportunities Having looked at the general environment of the beer industry in China, our focus will now shift to the threats and opportunities in the market. First, one of the main threats is the other large beer companies and breweries that we are going to be competing with, both domestic and international. Chinese domestic beer accounts for a large percentage of consumption in the country, and as an international product, we will be facing stiff competition from other international companies already present in the market. A less concerning threat is that the older demographics in China prefer to drink more wine than they do beer. This however is contrasted by the increasing popularity of beer in the nation. The biggest opportunity is the fact that the China has largest population in the world and also that it is the world’s fastest growing country. Another opportunity is that there is steady growth rate predicted in the next few years for the beer industry (Datamonitor 2004). Another key opportunity is that Chinese consumer’s value taste and reputation in their beverage products, we believe that Molson Canadian can cater to this need with our product implementation. (Industry Digest, 2005) On the technological side, the Chinese market has several domestic brewing companies in the nation. This could be very useful because the technology to produce beer in China is readily available. On the negative side, China incorporates strict restrictions on content through various media. For example, internet censorship is common in the nation, leaving marketers with limited when choosing which type of media to use for marketing purposes (Human Rights Watch, 2006). Socially, alcohol plays an important role in Chinese tradition and Chinese society as a whole. Alcohol is used in a lot of Chinese traditional festivals and celebrations, as well as it is also a very important part of Chinese religions. Alcohol can also be found in traditional Chinese medication and also used for cooking (Newman, Ian 2006). Market Buyer Characteristics Many of the beer buyer characteristics in the Chinese market are similar to those of Canada. First, gender plays a large role in that the majority of beer consumers are males. However, the female segment of the market has steadily continued to increase as china develops further, mainly due to increased spending power of Chinese women. However, this gender bias cannot be overlooked as the female segment of the buyers is very important because in some major cities like Beijing, women make up to around 30% of beer drinkers in the city. Most of the buyers of beer in china are between the age groups of 25 to 44, similar to the demographics found in Canada (Industry Digest, 2005). Another important aspect about buyer behaviour in China is that it varies according to the region or province. The same applies for the beer market in China, for example people from the southern regions of China drink more beer at bars an pubs and banquets whereas people in the northern regions are more likely to drink beer while dining because they believe that it ads flavour to their dining. Also in the south of China the climate is very hot so casual drinking as a means to cool down is common similar to Canada in the summer months. (Industry Digest, 2005) Furthermore, reasons why people buy beer in China are important aspect for marketers. For consumers in China, value and good taste are important characteristics that consumers tend to look for. These qualities of beer products precede the importance of other factors such as price and brand reputation. Brand loyalty to domestic brands is more common in certain locations such as Beijing, but brand loyalty overall in general is not a decisive factor for many consumers in the Chinese beer industry. â€Å"People between the ages of 16 to 44 who live in Guangzhou and shanghai, switch brands on a regular basis† (Industry Digest, 2005). Selection of and Rationale for Chosen Mode of Entry into the Target Country The entry mode that we have chosen for entering into China will be exporting through an import contact that will then use local distributors to sell our product. The reason that we have selected this option is that although there is a huge potential for companies to succeed in the Chinese beer market, there are still many risks of doing business in China. By choosing exporting as our first step, it allows us to reduce financial and investment risks. Many studies have shown that having a good relationship with the Chinese government and business owners is a significantly important factor for foreign companies to success in China (Owen, 2010). Therefore, before moving into further actions such as partnerships and joint ventures, we want to have Molson establish a good working relationship with the Chinese government. At the same time, this entry mode will also give Molson ample time to develop the relationship with potential Chinese partners, as well as get better understanding about the government regulations for foreign ownership of land & building resources. Last but not least, comparing this mode of entry to partnerships and joint ventures, exporting requires less finical investment. For example, Molson does not need to build factories or set up mass manufacturing operations right away which will save a significant amount of money right from the get go. In addition, if anything goes wrong initially, this entry mode allows us to withdraw the business from China much easier than if we had already established manufacturing operations in the country. Objectives. Due to the risks that beer companies are facing in expanding into the Chinese market, Molson Canadian wants to move slowly into the Chinese market. In other words, the company wants to test the environment first and then take the necessary steps to further the expansion process. First of all, Molson Canadian will establish the mode of entry which is the exporting strategy, and then the company will choose a well known Chinese beer company such as Tsingtao as our distributor, because this will reduce the uncertainties. While working with Tsingtao, Molson Canadian wants to ensure distribution networks are reaching desired locations for sale of product and look for other possible distributors and partners as well in order to get it prepared for our future development purposes such as joint ventures or partnerships. The next objective that we suggest is gathering forecasting information for potential future margin and feedback from consumers. This step will help us to make sure if the Chinese market is really worth to investing in and develop strong indicators to our customers’ preferences, in order to better serve our customers. During this stage, Molson Canadian will also be able to get more familiarized about the Chinese regulations related to the beer companies, especially for foreign companies. After the completion of this stage, the company will be able to develop plans for future operations based on the information that it has collected from before. If the information does not support the expansion, then Molson Canadian should stop developing, and possibly withdraw the business from China. If everything goes well, the company will pick the right distributors and partners that have been evaluated before to start the joint ventures or partnerships with local Chinese companies. The reason that we decided to do joint ventures or partnership eventually is that based on information from the Euromonitor International, which states by doing a joint venture it will allow foreign companies to gain local market knowledge â€Å"These joint ventures should provide foreign companies with a necessary foothold in the market which can, in the future, be exploited by their own products† (Euromonitor International, 2004). The last objective is to work towards generating steadily increasing profits in the future, which will be in more details in our action plan. Limitations There are also limitations that could affect Molson Canadians entry into the Chinese market. As we mentioned before, the uncertainty of the Chinese market is a huge concern. First of all, the government regulations and standards are different from what we have seen in the North American market. Based on the article written by Owen, issues included the â€Å" Chinese top-down approach to standards and conformance, Openness and transparency, Low confidence in private-sector standards setting and conformity assessment, and Inconsistent implementation creates uncertainty†(Owen, 2010) are all the concerns that Molson needs to pay attention. The second uncertainty is that the intense competition will be created by both local and foreign beers companies in the crowded industry. As represented by Euromonitor International, there are several foreign breweries doing business in this market now. Many of which have found that the market is more difficult to operate than they expected before entering the Chinese market. Problems included comparatively high production costs and a fragmented market, combined with oversupply, has caused a market slowdown which led many companies to cut their prices. Many of the companies have already chosen to exit the market and cut their losses (Euromonitor International, 2004). Criteria In terms of the time frame, we estimated that will take one year to complete the objectives from 1 to 3, which is also considered to be our primary expansion. As mentioned above this includes the establishment of the entry mode- exporting, develop appropriate distribution networks, and collecting forecasting information and feedback from consumers. The secondary expansion includes the envelopment future operating plans such as joint ventures or partnerships; after everything has been created our final goal will be work towards generating steadily increasing profits in the future. We estimated that will take 1 or 2 years to finish framing the joint venture or partnership structure. Segmentation For our segmentation we decided to focus on 5 main demographic criteria’s. We obtained basic secondary data based on the past buying patterns of Chinese and other Asian consumers. From that data, we sorted and decided upon with segments of the market we would test for. We based the selection of the criteria on hypothesis testing and concluded that only traits that that appeared consistently within two standard deviations (95%) of each segment’s sample would be counted; these demographics being on age, region, ethnicity, financial capacity and lifestyle within the 18 – 45 age range. For this analysis we have ranked them in order of popularity and difference in cost relative to other premium beers; from this analysis we have distilled this ranking system. * Molson Canadian Subzero is loved for its flash and fancy appeal * Molson Canadian Lager is popular for its strong distinct flavour * Molson Canadian Light beer is popular for its smoother taste and lack of a strong after taste * Lastly Molson Canadian ‘67 is the least preferred. This is due to the misconception that diet beers are more diluted than regular beers and that consumers are getting less for their money. From our demographic analysis of Chinese consumers of a certain demographic tend to prefer certain tastes to be present in their alcohol and while these preferences are not as potent in affecting purchase decisions as they would be in north America, never the less they are significant to warrant analysis and attention. Characteristic| Characteristic Related| Price| Westernized | Stronger Alcohol| More expensive| Traditional| Smoother Alcohol| Less Expensive| Sichuan | Stronger Alcohol| Less expensive| Han| Smoother Alcohol| Less expensive|. Tibetan| Stronger Alcohol| Less expensive| Southern| Smoother Alcohol| Less expensive| Northern| Stronger Alcohol| More expensive| Old | Stronger Alcohol| average| Young| Smoother Alcohol| Less expensive| (Data Extrapolated from China’s beer consumption and Barley imports) From our analysis we can conclude that as you move up north and become more westernized the taste for alcohol becomes steadily stronger and that people value alcohol more. We have found that there are many cultural factors that the affect the purchasing characteristics of each segment. Age: Age is a significant factor when incorporating this model, with younger generations preferring relatively cheaper products than the older generation. As China’s socialistic society progress, legislation has greatly altered the spending habits of consumers. Such like the 1 child policy has left a significantly smaller working force to support the country. With most average working couples supporting 3 generations simultaneously (Adams, 2008), this can impact greatly on the decisions regarding the purchase of the luxury items such as premium foreign beer. Region: In regards to region, there are smaller difference in the tastes and spending habits of northerners vs. southerners. While the South has a higher pay-grade than those of the north, historically the south has always been a more crowded and competitive place (Trent, 2009). Thus those living there adapt to have a more conservative outlook in regards to consumption and purchases. Contrary, while the average northerner earns significantly less money they are more likely to spend extra for what they want (Trent, 2009). Also cities along the coast tend to adopt more western ideals than those located on the interior of China. Ethnicity: While china’s population is 87% Han (Doan, 2008) there is a small population of minorities that also live in china. Though living in the same country this minority have significantly different tastes from your average Chinese. These Minorities include Tibetans, Wiggers and Manchus. Lifestyle: Since China has opened its doors to international products and cultures, there have been many Chinese that have adopted a more western-lifestyle. With Western styles often come more western tastes (Qingbin et at, 1998), in contrast to the smoother taste western-styled Chinese prefer a stronger tasting alcohol. Marketing Mix This section presents strategic alternatives that Molson Canadian should take into consideration, recommendation of the suitable alternative and implementation of marketing plan through the use of the controllable elements of marketing mix. Strategic Alternatives There are two strategic alternatives that Molson Canadian can use to expand its beer brand to Chinese consumer market. Molson Canadian can expand its beer brand to Chinese consumer market by exporting its product line on trade or off trade. Alternative 1: The first alternative for Molson Canadian is to export its product line on trade, meaning that their target locations for sale are establishments which serve alcohol. For our product, we want to target specifically high end restaurants, pubs and bars. High end restaurants, pubs and bars would offer high quality products; therefore the best quality beer would also be expected from customers. One of the main strengths of Molson Canadian is that they utilize high quality ingredients as well as a team of brew masters that make sure the beer follows the high quality standards, qualities that Chinese consumers would be drawn to. Additional strengths of Molson Canadian is that it offers product differentiation such as best quality barley and no use of preservatives for its production. Also, the products country image is perceived as good quality product since it is North American which means that the products symbolize Western civilization, status and modernity (Zhou & Hui, 2003). A weakness that should be taken into account is that Molson Canadian is not well known in the Chinese market, so it may be difficult to find consumers initially. However, opportunities in Chinese alcohol industry should be considered regarding this matter. For instance, an opportunity encountered is that there is an increasing demand for better tasting and premium products, meaning that premium beer sales will be more likely to increase in upcoming years (Euromonitor International, 2010). Also, another significant opportunity is that as consumers’ disposable incomes increase, consumers will be able to spend on leisure time such as going out to pubs and bars. In fact, there is a strong development of the consumer foodservice market, as well as, an increase of premium beer in forecasted years which accounts for 70% of total value growth from 2008 to 2013 in local currency (Euromonitor International, 2009). In addition to the above points, Chinese consumers are not price sensitive regarding on-trade places, indicating that premium and standard beer will become popular among the consumers (Euromonitor International, 2009). Lastly, a major threat towards this alternative is that the rise of prices for materials such as oil and energy can affect transportation cost. The National Development and Reform Commission (NRDC) had reported a price increase of RMB 1,000 per tonne for oil which is approximately equivalent to US$ 170 in 2008 (Euromonitor International, 2009). This means that there will be a need for adjustments in terms of price of beer to circumvent export costs to China. Alternative 2: The second alternative for Molson Canadian to export in China is to sell its product off trade. For this alternative, Molson Canadian beer should be sold in small grocery stores and/or hypermarkets. In order to better analyze this alternative for better profitability of the company, a mini SWOT analysis should be established. A major strength for this company is that the beer could be sold as standard lager beer to Chinese market with product differentiation. For example, the beer could be differentiated towards its high quality ingredients used in the production such as barley and hops and its high quality control standards. A weakness encountered in this option is that Molson Canadian is not a well known beer brand among Chinese market. An opportunity for selling Molson Canadian beer off trade is that this is main channel of sales accounting for 68% of volume sales in 2008 (Euromonitor International, 2009). Also, small independent grocery stores in rural areas account for 66% of total volume sales in 2008 (Euromonitor International, 2009). However, threats should also be taken into account for this alternative. A major threat there is high competitive market between domestic and foreign beer brands. In fact, the three top companies China Resources Enterprise Co Ltd, Tsingtao Brewery Co Ltd and Beijing Yanjing Brewing Corp accounted for 41% of total volume sales in 2007 (Euromonitor International, 2009). There are also two leading international companies participating in Chinese beer market which are InBev and Anheuser-Busch. Another threat encountered is that consumers are price sensitive towards beer in off trade channels as they have a range of beer selection as well as prices that differ from different brands issues (Euromonitor International, 2009). Recommendation. The best alternative for Molson Canadian is to target on-trade businesses, especially high end restaurants, pubs and bars. The main criterion for choosing this alternative was based on willingness to pay for high priced product. Also, Molson Canadian should consider the high competition with domestic and foreign beer brands in off-trade markets. In order to reach Chinese consumers, we have weighed the pros and cons of this alternative and believe that Molson Canadian would have the best chance for success by initially focusing on selling to high end restaurants, pubs, bars and so on. The first reason for this chosen alternative is that customers will pay for high quality at any price. The customers will pay for a product that provides better taste, healthier and premium packaged products (Euromonitor International, 2010) since their disposable income allows buying better quality products. In fact, according to China Alcoholic Association, beer volume production has increased 6 % in the first half of 2009 (Euromonitor International, 2010). Also, when beer is sold in high end restaurants, its price will be set much higher price than at grocery stores, so Molson Canadian can generate profit using this method. According to Euromonitor International (2010), standard and premium beer account for only 10% of total sales volume, but generate around 50% of total profits in China’s beer sector. One of downsides towards marketing on-trade is that it may be difficult to break into the market since Molson Canadian is not recognized publicly in China. Also, Molson Canadian may face fierce competition in Chinese on-trade markets. For example, Budweiser, Heineken, Tiger, and Carlsberg are the main multinationals that have majority of the premium beer sales on trade. This alternative is preferable to the other option since it provides the means to generate long term profit and on-trade customers will favour buying high quality product as their preferences change. Another reason for choosing this alternative other than off-trade is that grocery stores will offer a variety of beer brands that are cheaper and domestic Chinese brands, therefore consumers will have more general knowledge of the products available to them. Once the strategic alternative is implemented, there will be opportunities and challenges that should be relevant to Molson Canadian. A potential opportunity for Molson Canadian is to introduce Molson Canadian 67 which is a type of beer that contains only 67 calories. This is a significant advantage for this company since Chinese people are becoming more concerned about their health and wellness. In terms of challenges that Molson Canadian may face is that there will be competition within foreign beer brands such as Heineken that could affect Molson Canadian’s profitability. Implementation In order to execute the marketing strategy of exporting Molson Canadian beer to Chinese market in high end restaurants, pubs and bars, the company should consider the 4P’s of the marketing mix. First, the product provided is Molson Canadian lager beer by Molson Coors Brewing Company which is a high quality Canadian brand which Molson Coors will be able to sell its beer as premium brand because of it offers clean, crisp and fresh taste as well as the no use of preservatives. The price for Molson Canadian beer lager is planned to be high since most of target market in China is represented by medium to high income consumers. Consumers in high end restaurants, pubs and bars will able to buy a bottle of Molson Canadian lager beer for more than 20RMB or $3US(Eumonitor International, 2009) since high end restaurants will place their price three times its market price. For the promotional aspect of our product, Molson Canadian attempt to use practices similar to those found in the North American markets. The use of commercials and posters display the refreshing qualities of a Canadian lager beer will be a major focus of the promotional ads. However, unlike the Canadian and American markets where beer commercials incorporate sexual messages to sell their products, ads in China will mirror those of beverage companies already operating in the country. To do this, the sexual appeal found in North American type commercials will be replaced with the quintessential Chinese humor found very often in Chinese advertisements. In addition, another promotional campaign will be launched in China based on the current public relations department knowledge of Molson Coors regarding drinking and driving programs. This program will be shared with the government of China to increase awareness since drink driving is one of major factor causing traffic accidents. In fact,† according to the Ministry of Public Security, the number of road traffic accidents reached 107,193 during the first half of 2009, with the number of fatalities and injuries reaching 29,866 and 128,336 respectively† (Euromonitor International, 2010). This promotional tool will be helpful to reduce barriers that the government may place for Molson Canadian. Finally, another way to promote the beer brand is to provide an event marketing strategy since ‘international sporting, economic and cultural events are strong drivers for beer consumption† (All China Marketing research, 2008). For instance, Molson Canadian can potentially sponsor the 16th Asian Games in China which is taking place from November 12th to 27th, 2010 (Guangzhou Asian Games Organising Committee ,2010). Therefore, this sponsorship will bring brand awareness. Molson Canadian may have a backup plan if the sponsorship does not work out through donating a certain amount of money to the Asian Games event so then there will be also the brand name out there for consumers. A last marketing mix factor is place which could be achieved by utilizing the same distributors of Coors Light to d.

Nutritional knowledge Essay

Discussion (guide 2000) The results on knowing the meaning of BMI, it has been shown through the Chi-square test that there is no significant relationship between being obese and knowledge of this item. The same results were yielded for knowledge of fibre-rich food, recommended daily intake of fruits, and recommended daily intake of breads and cereals, which also had insignificant results in the Chi-square. The knowledge items which yielded a significant result in the Chi-square include recommended intake for various sources and reading labels. Health Behaviours Examining the t-test results, most health behaviours prove to be significant. On the number of glasses consumed daily, the normal weight group had a higher average, indicating greater consumption. On the consideration of health in choice of food, there is no significant difference between the two groups. The same trend is observed on the time of taking supper. For time of sleeping, the obese group seems to sleep at a later time. Moreover, the normal weight group has a higher frequency of exercise sessions. The obese group also has more frequent intake of meals; crisps; sweets, chocolate or desert; sweetie beverages; low calorie drinks; instant noodles; and deep fried food. No such difference was noted between the two groups for frequency of eating snacks. The present study does suggest significant differences in the knowledge, lifestyles, and behaviours of normal and obese samples. This suggests that cognition, affect, and behaviour are meaningfully interlinked and that one affects the other.

Arts history Essay

The word art lacks a satisfactorily definition of what it really means but it can be defined as he use of skill and imagination in the creation of aesthetic objects, environments, or experiences that can be shared with others to pass some information. The history of art may be regarded as an attempt to check out art throughout human history, investing through different cultures and their distinguishing features. It may date back to over a thousand years as the word history is not time defined. As the word it blurs in meaning then so is description of what is art and what is not. Art can be grouped into five major categories. This encompasses music, pottery, painting, sculpture and architecture. In ancient times this were done with a view to pass on some vital lessons and for aesthetic reasons. With changing times this has changed as some parties have learned to exploit people’s interest in art by using art commercially. Given the above explanation of the word art then looking at the history of art would mean looking at the history of visual arts of painting sculpture, music, pottery and architecture. Since medieval times representation of ideas perceived as art has played a central role in understanding works of art such as literature. There are many ways of representing art such as n, verbal, visual or musical, as being natural to human beings. . Two Greek grates Aristotle and Plato put their views on representation into perspective. While Aristotle traced representation, original and natural to man, Plato, on the other hand viewed representation with more caution. He recognized that literature is a representation of life, yet also believed that representations create worlds of illusion leading one away from the reality For Plato, representation, like contemporary media, intervenes between the viewer and the real, creating illusions which lead one away from â€Å"real things†. Plato was of the opinion that art representation need some form of control to measure the effect the work of art had on its recipients. (Gallery. 1998) It was Aristotle however who came up with a rather acceptable and definitive description of art representation. He believed that representation was about three main things. The what, the hoe and the means †¢ The object: The symbol being represented. †¢ Manner: The way the symbol is represented. †¢ Means: The material that is used to represent it. Myths are stories that explain why the world is the way it is. All cultures have them. Throughout history, artists have been inspired by myths and legends and have given them visual form. Sometimes these works of art are the only surviving record of what particular cultures believed and valued. But even where written records or oral traditions exist, art adds to our understanding of myths and legends. (Gallery. 1998) In early times, painting was a common way of life. As there was no clear cut way of communicating, painting presented an easy way to pass on into and ideas. In modern days paintings from the past like the Mona Lisa one still hold significant sentimental value. This was done quite a while ago. Simple materials form organic substances were used as the painting medium on walls and any other writing material that presented itself. This were later stored for the write purpose. In ancient Greece, several scribers and writers were known to put down their ideas using ink on scroll books. These were to be stored in porches that were strapped to their backs. Given the modern day description of the word art this practice can be traced as source or art in its own right. (D’Alleva. 2006) Carving can be described as shaping a hard substance to put across some information that the artist wants to put across. Carving was done mostly by the male part of society as much effort was put in. a sharp tool like a carving stone, mattock was instrumental in doing this depending on the malleability of the material. (Frazier, 1999). Carvings of people in war, a king and his subjects and so on used to be examples of how artists harmonized their thoughts into some useful creations. Some works of art done long ago still hold much regard to date. Such include sculptures of icons like leaders. This has been preserved in museums or even in streets in towns. The people who began this practice may have had different regards of doing it. Some may have had an interest in it or maybe just so because an opportunity to engage in the practice. For many though there had been no better means of presenting their ideas. Whatever the reason was for each of those involved, one artifact holds, that none of them did this to start their own line of art. While many may argue their case that these men and women defined art with their efforts, others may be simply dismissing this as another myth. (Gallery. 998) One role of art is to give visible or tangible form to ideas, philosophies, or feelings. This role can be revealing. It can work to heighten our most passionate and intimate yearnings. The Notice, Three Goddesses utilizes an expressive line in the folding layers of the marble cloth. Here, the use of an expressive line functions as an emotional guide for the observer to intuitively follow. (D’Alleva. 2006) The experience of art history, as conveyed by art museums, tends to be organized differently than that of textbooks due to the nature of collections and the institutions themselves. Rather than a full march through time, museums employ curators who assemble objects into exhibitions, often with unique commentary that is later reinterpreted by docents. This may be undertaken with the museum’s archivist. The result is often a strong emphasis on the history of media in conjunction with the history of culture. (D’Alleva. 2006) Such an emphasis on media is a natural outgrowth of the internal classification systems used in art museums, which usually include departments of painting, sculpture, decorative arts, and works on paper. Painting itself includes several media, such as oil painting, Tempera painting, watercolor. Sculpture can be divided into carving and casting. The decorative arts are perhaps the most diverse, as they include: textiles and needlework, which includes weaving and lace. Museums generally cannot collect full buildings, but they may acquire pieces of architectural ornamentation, which also fall under the decorative arts department. Works on paper includes photography and the book arts. (Barbara, 1991) Several myths have been coming up as to what is perceived to have been the right source and origin or even who performed it first. There might not be a perfect conclusive and elaborate explanation to this any time real soon given the uncertainty that even surrounds the meaning of the word on what is art what it is not. Without even knowing this then it proves hard to find out where it came from and what ways were used to represent it. One more reason to this is the fact that a different art can be traced to each different way of life. Given that each of the ancient civilizations had their own way of living then it proves hard going into the past looking for artifacts that were barely recalled. (Adams, 1996)

Roles of State and Federal Governments in employment Regulation Essay

Roles of State and Federal Governments in employment Regulation - Essay Example The employee is protected from employers whose tendency, as business people, is to try to maximize their profits by engaging their employees more and more in the work. Some of the employees are also protected from their employers due to their vulnerability and special need which may make the employers to discriminate against them. The real estate industry in California, like many other industries, is affected by most of the laws and regulations that govern employment. The labor act called the Labor Code in California is one law that affect the whole employment exercise and shows the direction of the services that should be availed to the employees. Some of the articles in this act which touch real estate includes, the payment of wages for the various categories of labor, working hours for laborers, agricultural labor relations, employees’ occupational privileges and restrictions, suits involving employers and labor unions, farm labor contractors, sanitary conditions, safety measures and other health provisions in the places of work and so on (Guerin, 2006). Real estate employs different categories of workers like janitors, estate managers, seasonal laborers such as repairers and others. One law of importance in the employment of these groups of people is found in SECTION 1060-1065 defines a contractor and subcontractors and other terms relating to contracts and how they are to be awarded. Section 1020-1024 of the California labor code which revolves around person employing people who have no contractor’s license to do a job for which such license is needed, misrepresenting an employee as an independent contractor in order to evade tax and other provisions that involve contractors and their obligations. Section 250-257 also has provisions for payment and wages of people hired in California but work in other states and the dispute resolution arising from such cases. Then sections 1400 -1408 talks

Nike Ethics Case Study Example | Topics and Well Written Essays - 1500 words

Nike Ethics - Case Study Example Hazardous in the sense, even if the workers had skin or breathing problems, they were not transferred to departments free of chemicals and the employees who dealt with dangerous chemicals were not provided protective masks or gloves. (Case). If the employees wanted any leave from work, they had to work extra time to finish all the allocated work, then, only they are allowed to go. Even children were involved, and â€Å"Air Jordans,† range of shoes were alleged to be put together by 11'year-olds in Indonesia making 14 cents per hour. So, all these ethical issues, featured in the case, gave a negative ethical image for Nike 2. These ethical issues are important The above mentioned ethical issues are important for Nike because unless they solve it successfully, whatever success it achieves, it will get diluted. Because in current times, the target customers, media, certain groups and even other business organizations will view an organization favourably and associate with it, onl y if the organization incorporates ethics in every aspect of their functioning. If they miss ethics and carry out certain unethical actions, negatively impacting human rights, labour rights and even child lights, those organizations will not only be abhorred by various target groups, but will also be punished by relevant authorities. With Nike also being accused of such ethical violations, it is crucial for it to focus on these issues and take corrective actions. 3) Ethical guidelines in Finance and its relation to Nike Ethical guidelines may differ according to the various industries and also based on their role, company size, type of financial transactions that are carried out, etc. When one focuses on the financial discipline or sector, there are also many ethical guidelines according to the type of organization, the role and job of financial professionals, etc. However, there are certain common ethical guidelines in the financial sector. For example, finance code of ethics aids organizations and its top management to avoid significant legal problems or regulatory fines. (Codjia). For that, the code of ethics stipulates that organizations should avoid activities, which can be considered as illegal and/or unprofessional. U.S. regulations require a public accountant to maintain ethical values including correct procedures, secrecy, correct valuation without any external influence, etc, when auditing a company listed on a securities exchange. (Codjia). Thus, the financial professionals shall under no circumstance succumb to the pressure of the management in reporting the actual facts. 4. Reasonable solutions to Nike’s ethical issues Nike faced ethical issues mainly in its management of employees in its manufacturing units in the Third World Countries. It did not face ethical issues in its financial management matters. Although, the ethical codes related to finance sector may not be correlated to Nike’s ethical issues, and also the solutions cannot be found, there are still some applications and solutions. The main finance code of ethics talks about avoiding significant legal problems or regulatory fines, and from that perspective, Nike should carry out ethical activities in its manufacturing unit, so that they do not elicit any fines from the host governments. In addition, Nike should avoid acti

E-Commerce Essay Example | Topics and Well Written Essays - 1750 words

E-Commerce - Essay Example The world today has become a highly connected and online place as compared to that of the last decade. The masses all over the world increasingly stay in a wired as well as wireless globalized zone where live communication and direct collaboration happens every hour, every minute, every second and every moment on a regular and daily basis (Solomon and Schrum, 2007, p. 8). In the middle of the 1990s, the Internet, or the World Wide Web as it is commonly referred to, emerged as the most disruptive form of electronic and communication innovation, bringing in a sea change for the kinds of methods and processes used by various business organizations to communicate between their clients, customers, employees and even the suppliers (Petrassi, 2008, p. 1). Web 2.0 can be officially defined as the process of increasing intelligence and values for every one through information sharing and content creation and sharing (Hoegg et al., 2006, p. 13). The web 2.0 is an evolution that has happened ov er the years since the emergence of the dotcom bubble in the US around the year 2001 (O’reilly, 2005). The word Web 2.0 originates around in 2004. The Web 2.0 essentially represents the group of processes concerning social, design and architectural independence that promotes free and seamless migration of data as well as business processes from one platform to another using the common medium of the Internet. The processes and related patterns increasingly focus on various interaction models that facilitate and promote various levels of communication between individuals and software processes and interfaces (Governor, Hinchcliffe and Nickull, 2009, p. ix). On a simpler note, it can be said that Web 2.0 represents the practice of accessing and sharing online digital content for interpersonal purposes as well as for the purpose of service delivery (ExplainingComputers.com, 2011). Today, the latest version of the web is immensely viewed as a platform that is catering to interacti on, innovation and even online delivery of services (Petrassi, 2008, p. 1) There have been a large number of benefits arising out of the huge and major adoption of 2.0 version of the web by individuals and businesses. Increasing in Buyer’s Power The emergence of businesses via the Internet due to the evolution of the Internet has significantly created an imbalance of power in the marketplace. Going by Porter’s five forces model, it can be simply said that the web 2.0 and the emergence of various business on the basis of it has significantly provided a lot of power to the buyers and consumers. Using the Internet, consumers can access feedback for the products that they are willing and interested to buy simply by visiting some websites or product related blogs (Barefoot and Szabo, 2009, p. 6). This has, in return, promoted high levels of diminishing customer loyalty for any particular brand (Governor, Hinchcliffe and Nickull, 2009, p. xi). High levels of Exposure The eme rgence of web 2.0 provides a great window of opportunity for companies around the globe. The companies can display their products to a global audience while also promoting their products using various extensive Internet applications, thereby increasing their degree of involvement (Roughley, 2007, p. 4) Increasing the Consumer Involvement As of today, companies are making their presence felt on the social networking sites and are increasingly rolling out online marketing campaigns in an attempt to increase the degree of involvement for the consumers, which helps in increasing their marketing potential (Lincoln, 2009, p. 140). The web 2.0 provides the online marketers with the opportunity to create advertisements that are engaging, entertaining, informative and creative at the same time (Tuten, 2008, p. 17). This helps in creating a

Napoleon Bonaparte's Essay Example | Topics and Well Written Essays - 500 words

Napoleon Bonaparte's - Essay Example The code was influential and formed the private law basis in countries such as Italy, Spain, Belgium, Netherlands, Portugal and Poland. These countries adopted this code especially those aspects related to family laws which were discriminatory against the married women. The codes were adopted mostly under the European Court on Human Rights’ pressure1. However, Napoleon is remembered best for his role in the Napoleonic Wars which were those wars which were led against the French by series of coalitions. He established a state which dominated over many parts of the continental Europe and spread across the ideas for the French Revolution while he consolidated an imperial monarchy. He gained success in these wars and proved to be one of the greatest military commanders of all time. He is still remembered for his warfare and innovations that led the success and despite having many enemies who were superior; he managed to successfully run his campaigns. Today, examples of his campaigns are taught at the military academics globally. In the beginning of the nineteenth century there was much disturbance and disarray in the French Empire until Napoleon was engaged in the series of conflicts that tackled with every major power in the Europe. However, these conflicts resulted in a series of victories and France was able to secure a dominating position in the continental Europe under Napoleon’s military. Napoleon also managed to maintain the influence of the French Empire on the European countries by forming alliances and appointing family and friends to rule these European countries as being the client states of the French (Landau 55). When it is about the impact on the events, Napoleon’s personality is what took the power. He had the skill and expertise which allowed him to take many correct decisions as he chose the best generals for the armies and stood by them till the end. He reorganized many of the things which allowed

International Relations...Political Science Essay

International Relations...Political Science - Essay Example As a result the USA and the Soviet Union were left as the world’s only superpowers. The Cold War would result from the rivalry of these superpowers, and only ended shortly before the demise of the Soviet Union itself. Since the end of the Cold War there has been many debates about the position of the USA as the only superpower, as well as whether it is waxing and waning as an empire. There were various military, political, ideological and economic causes for the Cold War between the USA and the Soviet Union as well as their respective allies. The remarkable feat was that the USA and the Soviet Union had been allies alongside Britain in the first place. Neither power had been in the Second World War from the start, nor would they have become involved without being attacked by Germany and Japan respectively. The Soviet Union had done the bulk of the fighting against Germany, whilst the USA had defeated Japan virtually single-handed. The conferences at Yalta and Potsdam were meant to regulate the post-war world and it was hoped that the relationships between the wartime allies would remain good. The Soviet Union expected to be able to do what it liked in Central and Eastern Europe whilst the USA with Britain believed that those countries would be free to decide their own futures. The Soviet leader Joseph Stalin never had any intention of that happening, by 1948 all the states of Central and Eastern Europe were under communist control, with the Soviet army having a presence in all of those countries, apart from Yugoslavia and Albania. The USA and the governments of Western European countries feared that the Soviet Union wanted to advance further west. Conversely the Soviet Union feared that the Americans wished to end Soviet hegemony over Central and Eastern Europe. Mutual fears and misunderstandings definitely contributed to the onset of the Cold War, with the USA fearing the Soviet Union’s

India’s Classical Age Essay Example | Topics and Well Written Essays - 250 words

India’s Classical Age - Essay Example It is believed that Kalidasa was one of the nine gems in the court of the great Vikramaditya. Therefore, it is evident that some influence of the socio-political elements of the period can be traced in the plot of the great drama as no literature is free from the local and contemporary social influences. The great drama by Kalidasa, in the similar fashion, captivates the rich and glorious heritage of India and its tradition. We come to know that kings were fond of hunting and as the opening scene shows the king set out for hunting and chasing the antelopes, Sakoontala indeed is a great material to be incorporated as a film. The plot of the drama and its narrative structure captivates great dramatic element. Along with that character portrayal and character development of the drama give the play a total cinematic dimension. All the characters are portrayed brilliantly and coherently for the support of the plot and its development. A thorough focus on the main characters that of Sakoontala and Dushyanta launches its readers to a better understanding of the play incorporated as a film. The tender and innocent Sakoontala at the lap of nature falls in love with the king. Her love is fresh and pure as the nature. Amid the charm of the nature and enchantment of the nature girl Sakoontala, the king is enamoured in the love of the nature and the young tender girl with the ferocity of lightening and charm of an antelope. But their departure and the trajectory which the tender girl from the lap of the nature, Sakoontala undertakes launch her to a n evolved character of a matured fighter of her social rights and give a complete coherence to the plot and trajectory of the character development. On the other hand, the character transformation of Dushyanta, the king also is worth appreciation. His journey from falling in love to forgetting it and finding the lost love once more supports the plot development and trajectory of Sakoontala’s character equally

Marios Game and Video Masters Rentals Essay Example for Free

Marios Game and Video Masters Rentals Essay This project will aim to solve the information handling problems of Marios Game and Video Masters Rentals. Marios Game and Video Masters Rentals is a rental store that rents videos, games, and now DVDs (newly added) and is run by a man named Mario Anderson. To provide these services information is collected and stored about the items, and the members. Information about each member is written on a card, which is then put in to a card index box, which is sorted out by the member surname, then forename, then member number. Information about the items is put onto a card, which is then put in its case. After each day, a shop assistant writes loans list of all the items that have been rented out, along with the member number and video number, and name. What happens in Normal circumstances? When a member wants to rent out a copy, the customer must take it from an empty case from the shelf with the item card inside it. When he/she hands it into the counter, the shop assistant takes the card out and looks at the video number, and then takes the member number from the customer. If the member has lost their membership card, then they must pay a fee of à ¯Ã‚ ¿Ã‚ ½2.00, and will receive a new card. The persons old card for the store is destroyed, and the new one is put in the box .The shop assistant then asks the customer how many days he or she will want to rent it for, and writes it on the item card. The shop assistant then hands the item over to the customer. When an item is returned, the shop assistant goes back to the loan list from the date of rental. He or she then crosses it off. Then, he or she puts the case back onto the shelf and the item behind the counter. At the end of everyday, the loan lists are searched to find out if there are any overdue items. Then, by hand they must write a letter to the corresponding people. What happens in Special circumstances? When a new member joins, he must pay a joining fee of à ¯Ã‚ ¿Ã‚ ½5.00. Their details are stored on the card and placed in the index box in order. The shop assistant then gives the new member a membership card. When a member leaves, hand in their membership card, and their card in the index box is taken out and destroyed. When an item is bought, an item details card is filled out and put in the case. The actual item is put behind the counter, and the case with the card inside is placed on the shelf. When an item is sold because it is not popular anymore, the video card is taken out and destroyed. What Problems do the current system cause? The current system causes the following problems: Members lose their membership cards. They must pay à ¯Ã‚ ¿Ã‚ ½2.00 for a new one. Sometimes the cards go missing, so then new ones must be written out, and that is quite time-consuming. Sometimes, when different shop assistants write out the video card, other assistants may not be able to read the others handwriting, which leads to huge error e.g. a 4 written could look like a 9. A members card or an item card could be misplaced and could take a lot of time to find It is very time consuming when a shop assistant must look through the loan lists and write the reminder letters. When customers ask the staff whether a particular title is available, the staff will not be able to know it unless they have a particularly good memory. How could Mr Anderson solve the information-handling problems? Mr Anderson could solve their information handling problems by using a filing cabinet to store their information about members and items using detail cards. The advantage of this system is that much more information can be stored using this system. But the disadvantages are that these could be misplaced, lost or damaged, just like the existing system. Unauthorised people can take some records. It would also be quite time consuming. Another way of solving the problems would be to use a computer to store information about members, rentals, and items. The advantages of this system are that it can store a lot of data in a small space, searches through it very quickly. But computers can be quite expensive. There are two ways a computer can be used. You could write a program to solve all the information-handling problems, but I do not know how to write programs on the computer and it is very expensive to pay a programmer and it would be time-consuming. Or, you could use an application package such as a database. This database could store and process all the information about members, items, and rentals What is the best way out of the solutions? The best way to solve the information handling problems of Mr Anderson will be to set up a new system using a computer. I have decided to use a computer because: * Computers can store large amounts of data in a small space. * The information can be searched very quickly * Lists and reports about the information in a computer can be produced very quickly and easily. * There is already a computer that can be used (Mr Anderson has two computers at home, one of which he does not use) I have decided to do this using an application package because: * I do not know how to write computer programs * There is a wide variety of application packages * Application packages can be changed and customised to suit the needs of the user * Have used different application packages I the past The most suitable type of application package will be a database because: * Database packages are specially designed to store and process information. * I have used database packages before, so I know a lot more about these as oppose to packages I have never used before What must the new system be able to do? The new system must be able to perform the following tasks: * Allow member details to be looked up, edited and stored quickly, easily and accurately * Allow item details to be looked up, edited and stored quickly, easily and accurately * Allow rental details to be looked up, edited and stored quickly, easily and accurately * Allow item details to be searched to answer customer enquiries quickly and easily * Produce a report listing member and video details for overdue items. * Produce reminder letters to members with overdue items. The following criteria will be used to evaluate the success of the new system: * The system must be able to store at least 10 member records * The system must be able to store at least 20 item records * The system must be able to store at least 10 rental records * It must take no longer than 30 seconds to find and display a rental, item or loan record. * It must take no longer than two minutes to answer customers enquiries by entering search criteria and finding matching item * It must take no more than one minute to find and delete a member, item or rental record * It must take no more than two minutes to find and edit a member, item or rental record * It must take no more than two minutes to create a new member, item or rental record * On-screen data entry forms must be clearly laid out to make data entry easy * On-screen data entry forms must use automatic data validation to reduce data error on input * It must take no longer than 5 minutes to search for members with overdue video and produce a summary report * Reminder letters to customers with overdue videos should be clearly laid out and include all the details of the videos that need to be returned.

One Thousand Dollars Summary

One Thousand Dollars Summary The short story One Thousand Dollars by O. Henry is about a young Gillian that must be providing the report how to use money one thousand dollars. Gillian has a rich uncle but her uncle died. From this will, hes uncle want a report of how Gillian can use this one thousand dollars if Gillian have this money. Gillian meets some people, he want to know and ask of them if they have one thousand dollars. He went to Old Bryson at his club to ask how to use one thousand dollars. After that, he also met Miss Lauriere in theater stage. She also gave an answer as to how to spend a thousand dollars. Mr. Gillian asked the taxi driver to answer the same questions but the answers he is also not the way he wanted to spend the money. However, no one can help him. Then, he saw the blind man had more than one thousand dollars in the account. Gillian made a sudden decision to give all the inheritance money to Miss Hayden. Finally, he visited Miss Hayden at the library. He also told her that he loved and gave one thousand dollars. Miss Hayden refused to love the Giilian but received the money. Then, he wrote the account shows how he spent one thousand dollars and are ready to provide a report on the accounts to the lawyer Tolman. Then he discovered that there are conditions of his uncle who said that if he used the money prudently, fifty thousand clear would be given to him. However, he was not concerned with conditions set forth. Giilian tore the reports before read by the lawyer Tolman and left happily. 2.0 TYPE OF STORY In One Thousand Dollars, Mr. Gillian told by lawyers Tolman to use the money wisely one thousand dollars and he should prepare a report on how he uses it. Gillian got the idea after asking a few people about how to use the money, and continue to make the decision to give money one thousand dollars to the person who loved the Miss Hayden. Although Ms. Hayden rejects his love, he still wants to give money one thousand dollars to the woman. Gillian prepares a report on how he uses the money one thousand dollars and goes to the lawyer Tolman. Gillian was ready to show the report but not occur and tearing that report. This is because he feels that will not get money fifty thousand dollars for not using the money wisely. With whistling happy situation, he has left office. This statement indicates that the story is textually implicit. Gillian not sad but happy when he does not get the money fifty thousand dollars and his love as well. This also because, he not knows the right way for manage one thousand dollars that given to him. 3.0 STORY STRUCTURE ELEMENT 1 THEME: In One Thousand Dollars by O.Henry related to the money. Theme appropriate of One Thousand Dollars is how to manage money and to manage the money we need to have experience of how to manage. However, the main character does not know how to manage this money. Gillian asked to manage his money that his uncle had died. He is required to provide the reports how he uses this one thousand dollars as soon as possible. Therefore, Gillian immediately asked some people without thinking wisely. Besides that, love cannot buy with money. This is because Miss Hayden rejects his love even received money from him. Gillian half turned and looked out the window. In a low voice he said, I suppose, of course, that you know I love you. I am sorry, said Miss Hayden, as she picked up her money.(pg 3, line 24) One Thousand Dollars Mr. Gillian can open our minds how to make this decision because of the decisions we make have to think about the good and bad for us and the people who are around us. We also need to trust in managing the money that has been entrusted to us. Moral of the story we need to manage finances wisely and must be carefully in action. ELEMENT 2 SETTING (Characters) : The main character of the story One Thousand Dollars is Gillian. He is a young teenager who through experience on how to manage the money that had been left by a deceased uncle. If he could spend the money prudently, he will still get fifty thousand. According to his lawyer uncle, named Tolman during their first meeting. Young Gillian touched the thin package of fifty-dollar bills and laughed. Its such an unusual amount, he explained, kindly, to the lawyer. If it had been ten thousand a man might celebrate with a lot of fireworks. Even fifty dollars would have been less trouble.(pg 1,line 3) In One Thousand Dollars Gillian is an ignorant and rude. He does not have the spirit and endurance. He relied on other people, or the people around him to help him on the way to use a thousand dollars prudently. Now, what can a man possibly do with a thousand dollars?(pg 1, line 22) What would you do with a thousand dollars if you had it? (pg 2, line 28) He also calm and ego because when can know about if he used the money prudently, fifty thousand clear will be given to him, he tore the account and go to whistling happy. Gillian portrayed as an immature, volatile and not responsible for his actions. He calmly tore the report and its cover into pieces and dropped them into his pocket.(pg 4, line 24) Tolman and Sharp shook their heads mournfully at each other when Gillian left. They heard him whistling happily in the hallway as he waited for the elevator.(pg 4, line 29) ELEMENT 3 ATTEMPT: Attempt is a character takes action to achieve his goals. In the story of One Thousand Dollars, the main character in the short story is Mr. Gillian. He has been taking action to prepare a report on how to make use of one thousand dollars. He tried to ask some of friends are known like Old Bryson at the club, the taxi driver when he boarded a taxi, a blind man on the sidewalk and Miss Lauriere in Stage Theater about what to do with the money of one thousand dollars. Eight blocks down Broadway, Gillian got out of the cab. A blind man sat on the sidewalk selling pencils. Gillian went out and stood in front of him.(pg 2, line 33) Excuse me, but would you mind telling me what you would do if you had a thousand dollars? (pg 3, line 1) He also went to meet a lawyer to find out what his uncle that he wanted to know. However, in the end for the sake of love Gillian was gived the money to Miss Hayden and willing to reject the conditions to get the sum of fifty thousand dollars. Gillian found the solution by asking questions. Finally, he made sure giving his lover the money was the best way. I beg your pardon, said Gillian, cheerfully. But was Miss Hayden left anything by my uncles will in addition to the ring and the ten dollars?(pg 3, line 9) Paid by Robert Gillian, one thousand dollars on account of the eternal happiness, owed by Heaven to the best and dearest woman on earth.(pg 4, line 1) ELEMENT 4 STYLE: The language is a figurative language. As evidence, there are few words such as Even fifty dollars would have been loss trouble. (pg 1, line 5) The writer would like to make the text draw readers attention to read this story further. Besides, When he saw Gillian coming near he took a noisy, deep breath, laid down his book and took off his glasses. (pg 1, line 14). There is also having simile language such as You can go and buy Miss Lotta Lauriere a diamond necklace with the money and then take yourself off to Idaho and inflict your presence upon a ranch.(pg 2, line 11). Then, in One Thousand Dollars is interesting language such as I have funny story to tell you, said Gillian(pg 1, line 16) and I thought the late Septimus Gillian was worth something like half a million, said Old Bryson showed very little interest.(pg 1,line 23). 4.0 LITERARY CRITICSM ELEMENT 1- THE CRITICAL RESPONSE : In One Thousand Dollars is about how to manage the money of one thousand dollars. It is about a young Gillian. Maybe because his uncle knew he was having less moral, rich uncle died and informed his lawyer Tolman for testing Gillian. If Gillian can use the money wisely, he would receive a larger amount of fifty thousand dollars. At the beginning of the story, the authors draw the attention of the reader to want to know whether this story ends well or not. There, Gillian asked to manage money wisely and promptly. Gillian challenge given to him. This situation makes the reader more eager. The authors use several different places in the story so that the reader does not get bored to read the next section. First place Gillian was visited at his club and meet Old Bryson, then with Miss Lauriere in Stage Theater, in cab, at street, at library and at office Tolman and Sharp. Overall, the places that used to play an important role so that the reader is easy to imagine the real situation that happened and would consider yourself to be in situations that story. This means that the reader can appreciate this story very well. At the middle of this story, the authors tried portraying Gillian there he trying to get answers about how to manage the money of one thousand dollars. In addition, the authors use tone that reflects ones feelings at the time as, Gillian half Turned and looked out the window. In a low voice he said, I Suppose, of course, That you know I love you. (pg 3, line 24). Climax of this story is that when Gillian Tolman went to a lawyers office to submit the report the way he uses the money. At the end, Gillian tore reports once knew he was not receive the money of fifty thousand dollars for not meeting the specified requirements. ELEMENT 2 THE EMOTIONAL RESPONSE: In the literary criticism, we have to identify the main character Gillian. Hes maybe not good person and him do not know how him manage this one thousand dollars in him life. He meet with various partners who have different backgrounds so they give different opinion but him not accept they opinion because their ideas do not same with the requirements. Gillian began to feel confused as to what he would do. Gillian feels he can to manage the money properly. But Mr. Gillian not affords to bear the responsibilities given by his uncle. Firstly, went our reading this short story we started thinking about what Mr. Gillian to manage his late uncles money. Then when he started to ask friends so we feel him can choosing which of the opinion will be accept. However, we can feel so angry and unexpected because actually he already using the money for his lover and cheat the lawyer Tolman and partner with inform them that his used money for races. 5.0 CONCLUSION Money is not everything. This is because in this story of money cannot buy you love. Ms. Hayden jilts Mr.Gillian though she had received the money from him. Money cannot buy everything, especially real happiness. Money should be used for something useful, important, and valuable. We should not spend money with short minded to something that can satisfy our cravings while. Further, in this story Gillian asked people What would you do with a thousand dollars if you had to? Showed his actions when he was faced with difficulties. It is a lesson for us not to be too dependent hope with others to solve problems. We should seek knowledge as much as possible in order to manage the problem well. Money of one thousand dollars given by the lawyer Tolman from his uncles legacy is not achieve target his uncle died because Gillian was used the money to get the love for a woman. Although he had to cheat lawyer that he used one thousand dollars to the races. Actually, his used the money for the happiness of his love. Thus, the lesson from this story is that we should be well on our way towards financial planning matters that are beneficial. Let the money be properly planned so that the money available to spend on worthwhile things. Finally, we must be wise and clever in managing our own lives.

Misguided Feminist Reaction to A Streetcar Named Desire Essay examples

Misguided Feminist Reaction to A Streetcar Named Desire   Ã‚  Ã‚   The dramatic climax of A Streetcar Named Desire, clearly illustrates the mastery of author Tennessee Williams. The brilliantly constructed text, with its tragic story and enticing characters, propels the reader to a point in which he becomes emotionally involved in the dynamics of Williams’ world. Unfortunately, many feminists are negatively affected by Williams’ captivating writing style. In turn, feminists have developed an array of very strong opinions regarding the climax, often responding with a very personal and emotive discussion of the issues. Concentrating on the dynamics of each character and his stance during the climax, feminists present an intelligent discussion on the inevitability of the rape and its effect on the characters. Unfortunately, many feminists have a tendency to become focused on the morals of rape, rather than exploring the symbolic nature of rape. Many feminists have also let their emotions and personal values sway their arguments, even to the point where they personally attack Tennessee Williams.   However, a correct reading of the climax should focus on the symbolism of the event and the positioning of characters. From this stance, it becomes much clearer why this disturbing climax was essential, especially when considering the shocking conclusion to the play. The feminist’s lack of serious discussion of the necessity of the rape scene is the weak link in their argument. While feminists concede that the character of Blanche is a woman with more than a few â€Å"inconsistencies†, their description of Stanley as a "monster" is not justified. Feminists neglect to consider Stanley’s vulnerability as a factor in the rape; but they justify... ... and the rape are archetypes of society, representing the battle between good will and survival, good and evil, class and inhumanity, behind which the driving force is utter desire!    Works Cited and Consulted Brownmiller, Susan. Against Our Will. New York: Bantam Books, 1975. Dworkin, Andrea. Intercourse. New York: The Free Press, 1087 Lant, Kathleen Margaret. "A Streetcar Named Misogyny." pp. 225-238 in REDMOND. Redmond, James (Editor). Violence in Drama. Cambridge University Press; 1991.   Spoto, Donald. The Kindness of Strangers. Boston: Little, Brown and Company, 1985. Williams, Edwina Dakin. Remember Me to Tom. St. Louis: Sunrise Publishing Company, 1963. Williams, Tennessee. Memoirs. New York: Doubleday and Company, Inc: 1975. Williams, Tennessee. A Streetcar Named Desire. New York: Signet. Original copyright 1947.

Hiring a New Employee Essay -- GCSE Business Marketing Coursework

Hiring a New Employee â€Å"A company is only as good as the employees who work for It.† Seems to be the slogan driving most employers in today’s marketplace. Your employees are a direct reflection of your company and in many industries, may actually be considered the product. Finding the right employee can be one of the most crucial and difficult decisions a business can face. Businesses must be prepared for this process and understand the steps involved in hiring a new employee. When an employer makes the decision to hire a new employee, they must first decide what advantages this employee will offer the company. The employee may be considered a producer, who would benefit the company by producing, creating, selling or supporting the product. This employee would be responsible for direct profits for the company. He or she may also belong to the coordinator category of employees. These employees are responsible for the productivity of producers by coordinating their tasks with those of other producers to gain the most cost effective solution. It must be determined if the efforts of a coordinator would benefit the producers in a specific company. A new employee may also offer your company the assistant qualities needed to free up the time of a higher paid employee. An assistant can be very valuable to your company by helping your executives become more efficient. Once the potential gains of a new employee are determined, the costs associated with this...

Humans Senses and Perceptions Essay -- Neurology Biology

Humanity is blessed with at least five senses with which we observe and perceive our surroundings. Although our senses, and sense perceptions indeed are amazing, the knowledge gained by these faculties is sometimes misleading. The reason why our senses, at times, err is twofold, first the sensory organs we are endowed with are not entirely accurate, and are not equipped to perceive and measure all information. The second reason for errors in perception is that we all interpret the data we revived via there organs differently. As Penelope Fitzgerald puts it, â€Å"No two people see the external world in exactly the same way. To every separate person a thing is what he thinks it is -- in other words, not a thing, but a think.† The combination of imperfect sensory organs, selective perception and varying interpretations of the sense data we receive accounts for this â€Å"err.† To begin with, our eyes do not â€Å"see† as clearly as we think they do. The actual raw image coming from our eyes is upside down, blurry and interlaced with blood vessels. Then, our mind corrects this image and fills in the gaps with whatever it presumes to be correct. However, our brain's perceptions of what is correct varies greatly. Despite this the question assumes that our senses are perfect, which they are clearly not. I would contend that it is because we only have eyes to see with and ears to hear with that we err; because we only have these faculties our brain must compensate, and everyone compensates differently. Society is fascinated by the flaws in our perception, using it for entertainment, and more recently in advertisements. The advertising industry is able to manipulate images and words in order to create the desired perception of the product. In this... ...( hearing and site) as the foundation for knowledge about the world around us. Works Cited "Philosophy: Philosophy of Perception."  ORIENTALIA | Journal of Eastern Philosophy & Culture: Papers, Dictionaries, Forum, Books Reviews. Web. 15 Jan. 2011. . "Psychology Notes : Sensation and Perception."  AlleyDog.com - Psychology Students' Best Friend. Web. 15 Jan. 2011. . Chisholm, Roderick. "Gettier Problems - Page 4 - Philosophy - Wattpad."  The World's Most Popular EBook Community . Web. 15 Jan. 2011. . "3 Quotations from Penelope Fitzgerald."  Linguaspectrum - Interesting English Lessons!  Web. 15 Jan. 2011. .

Facebook vs Twitter Case Study Analysis Essay

Facebook (originally â€Å"The facebook†) is a social networking website launched in February 2004 by Mark Zuckerberg, then 23, while studying psychology at Harvard University. Membership was initially limited to students of Harvard College, but soon the social site was subsequently extended to other Boston universities, the Ivy League and eventually all US universities (Yadav, 2006). It became Facebook. com in August 2005 after the site’s address was obtained for a relatively meager $200,000. By the end of the following year it was also open to high schools. As of September 2006, Facebook was extended beyond educational associations to anybody with a registered email address. They have over 175 million active users worldwide currently and are growing every day. Facebook’s mission statement seems simple: â€Å"Facebook’s mission is to give people the power to share and make the world more open and connected (Reagan, 2009). Twitter still no business model but it has a new mission statement: â€Å"To instantly connect people everywhere to what’s most important to them. †(Evans, 2011). Who is better than who? Or one could say who is going to be the king of the hill? Facebook has tried to purchase Twitter with no success. It is hard to say who will come out on top or who will be the ultimate winner of the social war. There are some key differences between the sites (Lacy, 2009). It’s far easier to find people on Facebook and most of the time you can tell if it’s actually them. Facebook and Twitter are both free sites and are both popular. Facebook and Twitter are both time conversations, but Twitter is a little faster. They both seem to have their good and bad qualities. Twitter has a character restriction and has no popups. Twitter users can also post to their Facebook page. Facebook does not have a character limit. They both can post pictures and videos, but Facebook has more capacity for sharing videos and photos without forcing you to link out to another window (Lacy, 2009). Facebook has a better privacy blocking system, if you can find it with the ever changing improvements. A lot of users are not aware of this option. Facebook allows businesses to advertise and reach more people faster. Facebook makes there revenue off the ads on their site, witch keeps it free for their users. Facebook has games for their users to play as well. These games also generate some of their revenue. Twitter has no games and the only source of revenue is its investors. Facebook is threatened with losing users to a less familiar, social networking website. The major problem that exists is the fact that Twitter has a controlled level of social networking. Facebook does not allow one way interaction options meaning that if I want to follow someone’s posts then they themselves would have to accept my friend request, and Facebook also does not allow someone to track real time information is always adding improvements that the client base does not like. With this happening it may mean that many Facebook members may leave and start using twitter because of some of the restrictions that are placed on the members of Facebook. The first alternative solution is for Facebook to purchase stellar star technology and offer the capability to track real-time information. This solution will help to eliminate Twitter’s current advantage of having the capability to track real-time information. Another alternative solution is to develop a way for one-way relationships to be possible on Facebook, while maintaining its’ security. Many users want to broadcast their status information, but not actually follow all of their status viewers and get somewhat irritated with the flow of game postings that clog up their pages. I know I do to the point that I log off and sometimes go and check out Twitter. In conclusion, there will never be a happy medium here. Technology is constantly evolving and there will probably be another social network that will be created and pose threats to both of these networks. In my opinion, Facebook is more personal, whereas Twitter is more Hollywood. Facebook deals with contacting old friends and family members and Twitter is about following an entertainer. Myspace is simply out of space as there aren’t really too many users out there anymore. LinkedIn is a way to network via business and doesn’t contain the content that any of these sites do, as it wouldn’t be professional. Facebook will definitely be around for a long time, as will Twitter. Most can’t have one without the other, I know I can’t.

Bangladeshi Soft Drinks Market

Soft Drings Executive Summary The purpose of this term paper was to focus on carbonated beverages (Pepsi and Mojo Cola). Theterm paper represents the different types of marketing activites undertaken by both products tohold customers of BangladeshThis report also gives an overview of beverage industry in Bangladesh and also an overview of  Pepsi and Mojo cola's parent companies. Akij Food & Beverage Ltd. has been established at a beautiful site Krishnapura, Dhamrai of  Dhaka. It has come with the best food & beverage in Bangladesh. There are various types of drink.Mojo is the brand name of cola, Lemu is the brand name of Lemon and Speed is the brand name of  energy drink. Immediately after the introduction of the brand it became very popular among itsconsumer because of the high quality and intensive distribution in every nook and corner of thecountry. Checky Monkey is the brand name of banana chips produced from this factory. It also is  becoming popular chips in Bangladesh. Most of our Raw materials come from various foreigncountries. The quality is very strictly controlled. At every stage, non standard products are rejected. On the other hand Pepsi Co. is a multinational company.Originated in The USA Carolina in 1898. Since then it has been able to stay in competition with its biggest rival Coca-Cola. Pepsi, now is aworldwide brand and consumed by millions of people. Pepsi was introduced in Bangladesh byTranscom Group. As a corporate citizen Pepsico believes it has a responsibility to contribute to thequality of life in our communities. Transcom Beverage Ltd has put into action this philosophythrough support of social agencies, projects and programs and the scope of this support is extensiveand it has not been difficult to blend with this philosophy since the TRANSCOM group alsofollowed such a corporate ideologyChapter:1 1. 1: INTRODUCTION (Beverage industry of Bangladesh) After independence of Bangladesh the food habit of people has been changed a l ot. Besides our  traditional food consumer of Bangladesh like to take western food also after 1980s. As a result of  global marketing this was not too hard for the consumers. Different foreign food companies wereestablished in Bangladesh. Beverage industry is one of them. But more interestingly we don’tknow beverage is also our cultural food because beverage doesn’t mean only carbonated drinks.Yoghurt, soup and lacchi are also beverage of our own tradition which consumed for the last 100years in Bangladesh. But carbonated beverage is new in Bangladesh and today our research is oncarbonated beverage market in Bangladesh and consumer reaction to it. Carbonated beverage entered into our market in the later part of 1980. At that time there were onlyfew companies in Bangladesh. But by the change of time and western culture influences it’s  become very popular in Bangladesh. By year 2000 more than 12 Beverage Company operating  business in Bangladesh and most of them are foreign companies. Bangladesh Beverage: 2006)At present there are 19 beverage companies operating business in Bangladesh. They are: 1. Transcom Beverage Ltd. 2. Sun Crest Beverage Industries Ltd 3. Abdul Monem Limited 4. K. Rahman and Company 5. Eastern Beverage Industries Ltd. 6. Sanowara Drinks and Bev. md. Ltd. 7. Asia Business Ltd. 8. Desh Beverage Co. Ltd 9. Northern Beverage Ltd. 10. National Beverage Industries Ltd. 11. Bridge Corporation Limited 12. Tezarat Enterprise 13. Southern Beverage Ltd. 14. K. Rahman and Company 15. Bangladesh Beverage Ind. Ltd. 16. Dhaka Beverage Industries Ltd 17.Sunny Foods and Beverage Ltd. 18. Tabani Beverage Co. Ltd. 19. K. Rahman and Company 1. 2: Akij Food & Beverage Ltd: Akij Food & Beverage Ltd. has been established at a beautiful site Krishnapura, Dhamrai of  Dhaka. It has come with the best food & beverage in Bangladesh. There are various types of drink. Mojo is the brand name of cola, Lemu is the brand name of Lemon and Spe ed is the brand name of  energy drink. Immediately after the introduction of the brand it became very popular among itsconsumer because of the high quality and intensive distribution in every nook and corner of thecountry.Checky Monkey is the brand name of banana chips produced from this factory. It also is becoming  popular chips in Bangladesh. Most of our Raw materials come from various foreign countries. The quality is very strictlycontrolled. At every stage, non standard products are rejected. 1. 3: Transcom Beverage limited: On the basis of an exclusive Franchise for Bangladesh from Pepsico USA, TBL acquired threemodern bottling plants at Dahaka, Chittagong and Bogra from BBIL Dhaka; Chittagong and NBIL,Bogra; in March 2000. TBL manufactures the famous range of beverages-Pepsi, 7up, Mirinda.As a corporate citizen Pepsico believes it has a responsibility to contribute to the quality of life in our  communities. TBL has put into action this philosophy through support of soc ial agencies, projectsand programs and the scope of this support is extensive and it has not been difficult to blend withthis philosophy since the TRANSCOM group followed such a corporate ideology. Chapter:2 2. 1: OBJECTIVE OF THE STUDY This term paper would focus on market segmentation, marketing mix, consumer attitudes towards  beverage drinks of Bangladesh (i. e.Mojo and Pepsi). It should be noticed that this report has beenmade in the context of Bangladeshi market and different segmentations and promotional activitesanalyzed in this report are solely based on the Bangladeshi consumers’ perspective . E. g. It willdiffer from country to country. If Mojo becomes multinational and goes to countries like K. S. A,Libya, The U. S. A, The U. K. Then the current activities undertaken by Mojo has to be changed inorder to stay in worldwide competition. Because, cultures vary from country to country. 2. 2: Source of informationDue to limited time maximum data were collected from th einternet, shop to shop survey was done in order to estimate the sales of these beverages. 2. 3: Limitation The major drawback while preparing this report was inadequate time; as a resultthe report lacks some potential information. Moreover, due to class schedule clash in depthresearch on the topic was hampered. Some informations were not disclosed by Mojo dealers(Palashi, Azimpur) as they considered these informations to be confidential. Information on Pepsi was gathered from the internet and local shops as Pepsi is a multinational company.Adequateinformation about Pepsi is not available from the context of Bangladesh. Chapter:3 3. 1: Mojo (Information): Mojo, is a brand of Akij Food and Beverage Ltd. , a sister concern of  Ã‚  prominent group of companies of Bangladesh, Akij Group. In the year 2007 Mojo was themarket challenger in Bangladeshi cola market with a sales of about 52 crores BDT. The brandwas launched in 14th April, 2005 targeting the youth of Bangladesh who like the Bangladeshitrends. All there years, Mojo is doing quite good in the market and competing well with other  Ã‚  brands.Mojo's pricing is it's advantage but it has to improve its image & product quality. Unfortunately, Mojo is lagging behind due to inadequate promotional activities. E. g. Slogan,name's meaning etc. It has also failed to communicate its own positioning the target consumers. However, still now Mojo has the potential to recover its own position (according tosurvey). Consumer behaviour such as perception, attitude, self-orientation and life style, thisreport has found out some drawbacks and recommended some affective strategies to recover  those issues successfully. 3. 2: Market SituationMojo is not far behind in order to anticipating the current market situation. After being inthe introduction stage for a short period of time Mojo is successfully now in the growthstage and doing well for its good eminence and unique marketing effort. With theintention of increasing sa le and obtaining market share Mojo is targeting and creating awell company position into the market. To collect information regarding market, service  performance, competition and distribution Mojo is always developing promotionalstrategies, campaigns and carrying out market surveys. 4 April 2010, Mojo arranged afair and the duration was three days. It was held on field of Pranthapoth. They welcomedthe Bangla year 1417 very nicely. Because who had a bottle of Mojo, then that persongot the entry in the concert without any ticket. 3. 3: Target Market Most of the soft drink companies are now targeting the young generation and indeed this is the besttarget for any soft drink companies. Keeping this thing on mind Mojo has decided to targetespecially the young generation along with the people from various types of socio-economicclasses.Akij Group is now offering extensive distribution channel in order to capture and makesure the proper distribution of Mojo so that young generation can e asily avail it where ever they arein the country. Last time we saw in Mojo advertise that an old couple were sharing a bottle of Mojo. So, they cleared that it is not only a product for the young people but also their target is alsosenior citizens. Though Mojo is hardly preferred by Old aged people. PROFILE OF THE TARGET MARKET Cola drinks usually follow an undifferentiated marketing strategy to target their consumer.Keeping this fact in mind, we conducted a sample survey by selecting random sample fromdifferent places. The following discussion will attempt to analyze the profile of the target market  based on the sample group. 3. 4: Demographic Factors Age Age is the major determinants in targeting the consumers. MOJO reflects the Bangladeshi cultureand it represents youth. From our survey, we have found that MOJO is most preferred in the agegroup between 20-25 years (85% of 100). Moreover, the least MOJO preference comes fromtwo age groups: 25-35 years and 35-45 years, about 1%. SexBeverage is used for thirst-quenching purpose and this product is gender neutral, meaning there isno such kind of obligation to consume the product for male or female. However, from our surveyoutcome, we have found that 71% of the consumers are male and 29% are female from 100. Allthe respondents are from urban location. MARKETING MIX: 4P’S OF MOJO5. 1 Product The product MOJO cola has come with the following variations in the market- †¢ 250 ml bottle †¢ 500 ml bottle †¢ 1000 ml or 1 liter bottle †¢ 150 ml can The MOJO Cola has been made with a proper technology. So there is no chance to occur  fluctuation in taste.The cola drinks contain a very strong taste which can compete with the marketleader Coca- Cola and RC cola. Other Factors Meaning of MOJO Meaning of MOJO is the idea or feeling the respondent have instantly after hearing the name or  analyzing it. To 60% respondents, MOJO means fun or enjoyment. To 14% it means nothing. Inaddition, other 26% varies within music or art, sports, thirst passion etc. Competition Soft drink market always offer high level of competition among companies. Because,soft drink is a fast moving consumer good and its demand always fluctuate based onseveral reasons (E. . Taste, weather conditions, etc. ). It included the degree of competition andintensity of competition. So in that case both the degree and intensity of competition are very highfor Mojo. Because the market it was operating was already touched by big companies such asCoke, Pepsi, Royal Crown Cola. Surprisingly, these giant companies are considering Mojo, as aravenous competitor in the market. So it’s a good news for Mojo that competitors like â€Å" Coca Cola, Pepsi are thinking about Mojo consciously. It is because Mojo has already grabbed good portionof Bangladeshi beverage market share.Mojo believes that they have the strong distribution power,creative marketers, financial power and quality to grab competitions market s hare as well asincrease their own selling. Before preparing the term paper we made a brief market survey and we saw that in every popular market of Dhaka city, wholesalers are very active and demand is veryhigh. Distribution The strongest point of MOJO is their intensive distribution channel. They make this thing  possible because Akij Group of industries especially their beverage sector has a profoundlogistic and supply chain management system.So they can easily go to door to door of  their target consumers. They believe that delivering products to consumer hands is notsufficient or convenient enough that is why for near future betterment they are trying todevelop their distribution channel in such manner that they can easily make their  Ã‚  potential customer in to actual customer. And we must say that the dealer of a particular  territory is really expert and the do their job on the time. Objecetives & Issues The promotional campaign can undertake 3 types of objectives:1. To inform,2. To persuade3. To remind.In the case of Mojo, the campaign will basically focus on persuasion, since MOJOis in maturity stage of its life cycle and will try to spread out its current perception in urbanyouthful lives. The advertising objective for MOJO is to persuade the target audience to make a  purchase and to obtain 8% increase in sales. Now a day, Mojo is not a new product. And for thatreason, previously the company’s target was to make positioning about Mojo because it was a new  product and please try it. But now Mojo is in growth stage; so it is trying to maximize the marketshare and retaining the market share is also important hereAdvertising Strategy Advertising is a challenging factor for Akij Group’s Mojo. As the sales of Mojo highly relies onadvertising. It has to be done in such a way which is convincing, attractive to people, which willrun on people’s mind 24/7. Developing an effective advertising and promotional campaign mustsele ct the right spokesperson to deliver a convincing message and the appropriate channels or  media. As part of the development of the advertising strategy of Mojo, all the advertisingcampaigns will try to communicate the same message to meet the advertising objective as set anddiscussed previously. Their main logan is â€Å"Mojo Ontor e Ontor e† and for that reason they alwaystry to make every ad including this slogan. Stimulus Characteristics Logo The logo of MOJO is attractive and representing the youth although they did not forgot about theaged people. Therefore, this helps them to get a good result. Soul feeling All the multinational soft drink companies-showing advertisements are made abroad. In thiscase, MOJO cola differentiated themselves. They are making the ads in our country, as they wantto be the cult brand. As they are, doing this so people can feel that it is our cola and I am buyingmy soft drink that in terms help them to feel good.Therefore, people have a soft corner for them intheir mind. Packaging Packaging also helps in the perception process. Attractive package can grab people’s attention. MOJO cola know this and they are concentrating on it. The two most critical job of packaging are: Capture Attention The colorful packaging catches the attention instantly. People like colorful things and they go for  colorful things. That is why within a short time MOJO cola got the attention of the target aspect. Convey Meaning The colorful packaging conveys the meaning that MOJO is a youthful product.Mixing up the  brand with colors, which have a meaning, is sensible. That gives people meaning and they went for  it. CONSUMERS’ LEARNING & MOJO Learning is any change in the content or organization of long- term memory and/or behavior. Learning about soft drinks is a low- involvement learning situation. Consumer behavior is largelylearned behavior. Learning about MOJO Cola is for the most part low involvement learningstate of affa irs. Controls Just like all other companies Mojo is also very much concern about controlling their  monetary and operating cost.That is why every month Mojo conduct Quality assurancesurvey, Sales figure monitoring, Feedback from Retailers and Sales force not only bytheir employees but also by students from different universities by offering exclusiveincentives and gift items. They evaluate their inventory, quality, acceptance of Mojo fromdifferent perspectives. By keep checking these things Mojo can stay in the market by notonly minimizing their cost and expense by also maximizing their revenue and profits. Weknow its very much time consuming and expense become high, but to know the currentsituation the company must do it.Social responsibilities Akij group of industries not only concern about increasing their sales, capture market share andgaining profit but also concern to do something for the social betterment. Through out their  campaign Mojo has always been the pioneer in or der to come across to help old, orphanage andhomeless street children. The Group has been running a considerable orphanage free of charge indistrict town. The Group has also acquired a modern mother & children hospital previously owned  by Save the Children (UK). The hospital is being operated as a non-profitable concern by Ad-DinWelfare Trust. Pricing policy:The pricing policy of Mojo has been done very carefully. Mojo has manycompetitors (e. g. Coca Cola, Pepsi) in the market. Compared to them Mojo has set pricereasonably. The pricing of Mojo is discussed below: ? Litre ———- Tk 14/- ? Litre ———- Tk 25/-[pic] 1 Litre ———- Tk 45/- 2 Litre ———- Tk 75/- Chapter:4 4. 1: Pepsi (Information): Pepsi was first introduced as â€Å"Brad's Drink† in New Bern, North Carolinain 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later namedPepsi Cola, possibly due to the dige stive enzyme pepsin and kola nuts used in the recipe.Bradhams ought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ouncebottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfieldwas the first celebrity to endorse Pepsi-Cola, describing it as â€Å"A bully drink†¦ refreshing,invigorating, a fine bracer before a race. † The advertising theme â€Å"Delicious and Healthful† wasthen used over the next two decades.In 1926, Pepsi received its first logo redesign since theoriginal design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy – inlarge part due to financial losses incurred by speculating on wildly fluctuating sugar p rices as aresult of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eightyears later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth,the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained sodafountains.He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him adiscount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. On three separate occasions between 1922 and 1933, the Coca-Cola Company was offered theopportunity to purchase the Pepsi-Cola company and it declined on each occasion. Ingredients: In the United States, Pepsi is made with carbonated water, high fructose corn syrup,caramel color, sugar, Phosphoric acid, caffeine, citric acid and natural flavors. A can of Pepsi (12 flounces) has 41 grams of carbohydrates (all from sugar), 30 mg of odium, 0 grams of fat, 0 gramsof protein, 38 mg of caffeine and 150 calories. T he caffeine-free Pepsi-Cola contains the sameingredients but without the caffeine. The original Pepsi-Cola recipe was available from documents filed with the court at the time thatthe Pepsi-Cola Company went bankrupt in 1929. The original formula contained neither cola nor  caffeine. 4. 2: Market Situation Pepsi Cola is a reknowned brand all over the world. Its demand is increasing each year. Pepsi is incompetition in Bangladesh for many years. Its major competitiors are Coca Cola, RC Cola andnow Mojo is progressing in competition.The main of Pepsi just like any other beverage companyis to make supernormal profit by increasing sales. Not only that, Pepsi carries out promotionalactivities throughout the year. â€Å"Transcom Beverages Ltd (TBL), the franchisee of PepsiCo International, has won the â€Å"Bottler of  the Year Award† for 2009 in PepsiCo International Annual Conference in recognition of itsoutstanding business results. Latifur Rahman, chairman and managing dir ector of TBL, received the award from SanjeevChadha, regional CEO of PepsiCo, and Katrina Kaif, an Indian film actress, at a function inThailand recently, said a statement.Transcom Beverages, which won the award for the third time, bottles, distributes and markets allPepsiCo brands such as Pepsi, 7up, Mirinda, Mountain Dew, Slice, Diet Pepsi and 7up Light inBangladesh. Present on the occasion from TBL were Arshad Waliur Rahman, director, Golam QuddusChowdhury, executive director and CEO, and Khurshid Irfan Chowdhury, general manager. Tejinder Khurana, country manager of PepsiCo International, and Goutam Bhattacharjee, territorydevelopment manager of TBL, were also awarded with â€Å"Ring of Honour† for their performances in2009. † [   Daily Star : Sunday, January 24, 2010] 4. : Target Market like any other beverage competitor in Bangladesh, Pepsi's main target is young generation assoft drinks are mainly preferred by youths. Despite local competition Pepsi has maintai ned itsreputation by chargining relatively high price. Within last fifteen years Pepsi has reached the peak by offering extensive distribution channel in order to make sure the proper distribution of Pepsi sothat people can easily avail it where ever they go. Pepsi customers are mostly young group  between the ages of 14 to 30 and also target at school, colleges, universities, home, restaurant,hotel and stores. . 4: Market Segmentation Positioning Beverages Soft Drinks: Pepsi, Coca-Cola, Royal CrownCola Juices: Pulpy, Nestle, Fruito Local Drinks: Mecca Cola, Mojo Cola Energy Drinks: Red Bull, Power 4. 5: Competition Pepsi has many rivals in the market. Pepsi considers Coca Cola and Royal Crown Cola as their  Ã‚  biggest competitiors. However in recent years local carbonated drinks like Mojo Cola and MeccaCola, etc are giving tough competitions to giant beverage companies like Pepsi and Coca Cola. 4. 6: Distribution Pepsi undergoes massive distribution all around the country.The distribution channel plays animportant role in the company’s success. Pepsi has distributors in all districts. Due to lack of datathe distribution process of Pepsi cannot be discussed. Objectives and issues Pepsi is in its maturity stage. Meaning, everyone knows about this beverage. All it has to do isremind people to consume this drink. The main objective of Pepsi is to make profit by theincrememnt in sales. By means of organizing concerts/trade fairs, Pepsi informs people about the  product. Advertising strategy Advertising is an important issue for Pepsi. It's competitors undertake massive advertising todominate in market.Equally, Pepsi does the same thing for survival. Most of Pepsi's advertising isIndian. Meaning, Indian ads are translated in Bangla. By doing so, Pepsi is able to advertising cost. The main aim of Pepsi has always been to deliver a convincing message via media. Pepsi usestelevision, newspaper, billboards as its advertising medium Controls â€Å"Quality At every level of Pepsi-Cola Company, we take great care to ensure that the highest standards are met in everything we do. In our products, packaging, marketing and advertising, we strive for  excellence because our consumers expect and deserve nothing less.We promise to work towardcontinuous improvement in all areas of our organization. At every step of our manufacturing and bottling process, strict quality controls are followed toensure that Pepsi-Cola products meet the same high standards of quality that consumers have cometo expect and value from us. We also follow strict quality control procedures during themanufacturing and filling of our packages. Each bottle and can undergoes a thorough inspectionand testing process. Containers are then rinsed and quickly filled through a high-speed, state-of-the-art process that helps prevent any foreign material from entering the product.Additionalquality control measures help to ensure the integrity of Pepsi-Cola products throughout th edistribution process, from warehouse to store shelf. † [Extracted from http://www. pepsi. com/] Social responsibilities â€Å"Environmental SupportPepsi and the entire PepsiCo family embrace our responsibility to be good stewards of our planet'snatural resources. We begin by understanding our environmental footprint and then work to findways to reduce it. We're focused on Energy, Water and Waste – areas where we know we can makethe greatest difference. †[Extracted fromhttp://www. pepsi. com/faqs. php? ection=environmental_support] Pricing policy Despite having many competitors, Pepsi is charging high price in comparison to local competitorslike Mojo. ? Litre ———- Tk 18/- ?Litre ———- Tk 30/ 1 Litre ———- Tk 55/ 2 Litre ———- Tk 90/- Product differentiation In Bangladesh Pepsi offers product differentiation in comparison to Mojo cola by offeringPepsi Diet in the market. From this sid e Mojo is a little weak because these days most people arehealth conscious, diabetes patients, etc. They prefer Pepsi Diet which does not contain sugar. Pepsi Diet is available in two sizes. Litre ———- Tk 30/- 1 Litre ———- Tk 55/- Though Pepsi’s offering differentiation by offering Pepsi Diet it is not charging premium price. The price of Pepsi Diet is same as Pepsi Cola Thus, Pepsi is having competitive advantage over Akij’s Mojo Cola. Swot Analysis: Mojo Cola: †¢Strengths: Brand image : Akij group is already a established brand name. So there already exists astrong brand image of the company. So if we launch any product under this brand name then itautomatically accept by the consumers. Quality : Most of their raw materials come from various foreign countries.The quality is verystrictly controlled. At every stage, non standard products are rejected. So we can say that howwell they are aware about their products quality. Strong distribution network   : Akij group has a strong distribution network and this isone of the most strongest competitive advantages for them. They make product available all over  the country through their strong distribution channel of retailers and whole sellers. †¢Weakness: The weakest point of akij group is that if any product sells fall due to poor quality then it willalso affect the other products of other brands. Opportunity: Increasing demand: As people are engaging more in taking beverage product, the demand isincreasing day by day for this kind of product category. †¢Threat: Akij group have a number of competitors especially under Akij Food & Beverage Ltd such asPran juice, Shezan juice, Acme juice. This competition is very high and works as a threat for AkijFood & Beverage Ltd. Pepsi: The strengths, the weaknesses, the opportunities and the threats of Pepsi. 1. The advantages of Pepsi-Cola1) Firstly, Pepsi has stayed in this market for almost one centur y.So they are so experienced andstationed in people's mind deeply. Now no one doesn't know the brand Pepsi-Cola Whenever thename Pepsi is heard, people will conjure up the image of fresh and cool drink .2) Secondly, Pepsi-Cola is not only in high quality, cool and fresh but also have a competitive  price. 3) Thirdly. Pepsi is such an experienced powerful global company, Which has a basic of a greatfund. So it has the ability to place an idle sum of money to the promotion. We can see that theadvertisement of Pepsi-Cola is so attractive. It also invited the top famous people to advertise for  it. ) Pepsi also compares with the competitors and find their disadvantages to update its own quality,flavor and also package promptly in order to satisfy the consumers' need. This is the biggestadvantage of Pepsi company. It is the most popular one. Pepsi company also produce the Diet-Cola to meet the people whomore concern their health. And it just changes the design of the package of Pepsi -Cola. 2. The disadvantages of Pepsi-ColaBut we cannot consider things just on one side. Still there are some disadvantages existing inPepsi-Cola . A survey suggests that 32% people prefer the package of Pepsi-Cola.So the design of  Pepsi-Cola's package is not as attractive as Coca-cola. It still needs to be improved. We suggestthat the package needs to be designed more colorful to attract people's attention. 3. Although in the cola market there are many competitors, Pepsi still has the opportunity toenlarge its market share because the cola in the market is quite monotonic. Most of the end user isyoung people. There are still some people who do not like the taste of the cola. So we can try to provide some other taste of cola such as adding some lemon juice. We can change the flavor inorder to meet different taste of different people. . As to the threats, all of us know that Pepsi-Cola and Coca-Cola have had the competition for  about 80 years. Although Pepsi-Cola have won sever al times during this competition, the marketshare of Pepsi-cola is a little bit smaller than Coca-Cola. Besides, there are many other competitorslike Mojo. In Mojo’s advertisement we can see the reflection of our culture. It is well known thatBangladesh is a patriotic nation. So these words can really catch Bangladeshi people's heart. Andthese local cola's flavor is more suitable for Bangladeshis. So it cannot be ignored. Recommendation: Mojo:After getting informations from the internet and local shops. It seems that Mojo has certainlackings. Mojo is local brand so its going to be hard for Mojo to stay in competition with Pepsi. Mojo can provide offers like â€Å"buy one get one free†, â€Å"win a car†, coupons, etc. All these activitieswill rise interests in people to consume more Mojo in order to get something. By offering such  promotions, Mojo may be able to give tough competitions to Pepsi. Mojo can persuade people via advertising. E. g. It can convey mes sages that â€Å"Mojo is BangladeshiDrink, We Bangladeshis drink our drinks†.Not only that, motivating employees will help Akij Beverages to reach its peak. E. g. Employeescan be given fringe benefits, promotions, monthly free medical check-up, etc. 24 SUGGESTIVE PROMOTIONAL TOOLS Billboards MOJO cola must concentrate on billboard advertising, for this at first they have to increase thenumber of billboards around the country. They have to create billboards with catchy look so that itcan grab the attention of the target aspect. They must make colorful and relevant billboards so that  people can find out what they want to tell them.At last, they have to place the billboards in theright place so that target aspect can have their full concentrate in it. Paper Ads The number of paper ads should have to be increased. Otherwise, they cannot make mass peopleaware about their product. It should also contain high imagery, relevant with product MOJO cola. TVCs The frequencies of the T V ads have to be increased. People who watch TV regularly are seekingfor innovative things made by the marketers. They pretty much bored with the traditional ads. So if  MOJO cola bring new thing with their ads them it will be a turning point for their sale.People willget more interest in their product and as a result, they can be the loyal customer of this product. SoTV ads should be brought with a new format, with more new things so that it can catch the targetaspect with the new ones. Sponsorship Till now MOJO cola make sponsorship of few events like concerts, â€Å"nabanno utsav, banglanoboborsho, etc†. they should include cyber cafe, canteens of university, fast food shop and other  Ã‚  places where people goes frequently. By doing so they can be with the target audience and we illfind more aware people. Sales PromotionThey should in for massive sales promotion to attract people from other drinks Pepsi: 1) Pepsi-Cola should improve the design of the package first. As it is advertised as† the choice of  new generation†, the design must be looked young and fresh. So the color should be more sharpand attractive. 2) As the flavor and ingredients of cola in the market are similar and the most active consumer isthe young people, we can diversify the Pepsi production to meet the different need of theconsumers. That is customer-orientated. 3) Besides the Diet cola for the health conscious people, we can have many other new choices.For  example, we can create a new kind of cola more suitable for children. Maybe we can add theVitamins or some nutritious element that are necessary to children. Or we can create a new flavor  like mint-cola. 4) However, pricing should not be reduced to an extent where initial investment cannot berecovered. So, pricing & finance has to be done carefully. Conclusion Mojo People prefer MOJO’s pricing but it has to improve its image in status and quality issues. Unfortunately, MOJO is lagging behind due to inadequate communication of its brand elementslike slogan, name’s meaning etc.It has also failed to communicate its own positioning to the targetconsumers. However, still now MOJO has the chance to recover its own position because about70% of the target customers (according to the survey result) are potential and have not constructedtheir belief structure for MOJO. For some particular aspects of consumer behavior such as  perception, attitude, self-orientation and life style etc, those recommended strategies provided withthe report will be supportive to recover those issues successfully if MOJO can apply thosesuggestive marketing tools. 6 Pepsi Being in such a tense competition with other beverages, Pepsi-Cola should not take the direct andtough attack upon any of them. The best wad is to keep a peaceful relationship with it and alwayscompare with others, We should find their disadvantages and show our advantages on this aspect. Then by and by, the people would think ou rs is better Of course the most important rule is toimprove the product, lower the price in comparison to other competitors to meet the consumers.